Retail & Beauty

AI Mirrors, Interactive Smart Mirrors & Digital Experiences for Retail and Beauty

Where Physical Retail Meets Intelligent Technology

Transform the customer experience with intelligent mirror technology designed for modern retail and beauty environments.

MUES-TEC combines interactive Smart Mirrors, AI technology, digital displays and custom software to create engaging experiences—from virtual try-on and beauty applications to product discovery, digital advertising and personalized customer interaction.

Whether for a flagship store, beauty counter, showroom or international retail rollout, our solutions can be customized around your brand, products and customer journey.

Transform the Customer Experience

Enhance Customer Engagement: Turn the mirror into a digital touchpoint where customers can discover products, explore content and interact with your brand.
Bring Digital into Physical Retail: Connect the convenience and personalization of digital experiences with the impact of a physical store environment.
Create a Memorable Brand Experience: Combine mirror technology, digital content and customized interfaces to create an experience designed around your brand.

since

2015

Pioneering intelligent mirror technology.

100+

Custom products and solutions developed.

Large-scale projects successfully delivered.

Global

International engineering, production and project support.

Custom Brand Experience

Hardware and software tailored to your brand identity.

AI & Computer Vision

Technology platforms for intelligent retail and beauty applications.

Interactive Touchscreens

Create intuitive digital customer experiences.

Virtual Try-On Ready

Hardware platforms designed for compatible virtual try-on applications.

Digital Advertising

Display campaigns, promotions and branded content.

Cameras & Sensors
Integrate cameras and sensors according to application requirements.

Cloud Connectivity

Connect content and compatible enterprise platforms.

OEM Development

From prototype to customized series production.

Technology That Makes Retail More Experiential

Physical retail has something online shopping cannot replicate: the opportunity to experience products, spaces and brands in person. Intelligent mirror technology adds a digital layer to that experience without taking customers away from the physical environment.

MUES-TEC develops interactive mirror platforms that allow retailers and beauty brands to combine product information, digital content, applications and personalized experiences directly at the point of interaction.

From a single flagship installation to an international rollout, our hardware and software platforms can be developed around your brand and application.

MEET US AT

Germany

Headquarters • Research & Development

Switzerland

Experience Center & Showroom

UAE

Sales • Hospitality • Middle East Support

Shenzhen, China

Engineering • Manufacturing • Supply Chain

We can go to your facility!

Products

How we work

01 — Consultation
We define your application, customer journey, design requirements and technical objectives.

02 — Concept & Engineering
Our team develops the appropriate hardware, software and integration concept.

03 — Prototype
A project-specific prototype can be developed for testing and evaluation.

04 — Development & Production
Following approval, we prepare the solution for production and rollout.

05 — Deployment
We coordinate delivery and provide technical support for installation and implementation.

06 — Long-Term Support
Our team remains available for technical support, updates and future development.

Trusted by Brands & Retail Partners

Custom technology solutions developed together with international brands and industry partners.

Solutions for Modern Retail

Interactive Retail Experiences
Create engaging digital touchpoints for product discovery, branded content, virtual experiences and customer interaction.
Beauty & Personalization
Combine mirror technology with cameras, sensors and compatible AI applications for innovative beauty and personalized experiences.
Custom Brand Solutions
Develop tailor-made hardware, software and physical designs around your brand, store concept and technology ecosystem.

Our portfolio

Sustainable upgrade

Raffles in Dubai achieved a sustainable upgrade by retrofitting their existing bathroom TVs with cutting-edge technology, resulting in cost and resource savings.

Elevating luxury

For the Aqua Raffles in Jeddah, we created lighted mirror TVs with surrounding LED lights and German-made soundboxes.

Space-Saving Mirror TVs

Maximize space with dual-purpose elegance: At the exclusive B’mine Airport Hotel, TV and mirror seamlessly combine into one space-saving solution.

Hidden Entertainment

The vanishing mirror TV discreetly enhances the private dining experience at Hamburg’s “Das Bootshaus” restaurant.

Enhanced Guest Experience

The Frankfurter Hof by Steigenberger has elevated its guest experience with the installation of new bathroom TVs from MUES-TEC as part of a comprehensive renovation.

Smart Information Hub

The Mercure Hotel Cologne has enhanced its lobby with a new informational mirrored smart display, providing guests with easy access to hotel information, local attractions, and more.

Leading the Way in Smart Hospitality

Sofitel The Palm elevates its villa experience with the latest smart mirror technology, seamlessly blending luxury and cutting-edge innovation.

Bespoke luxury

Handcrafted stainless steel mirror TVs grace the prestigious La Clef Tour Eiffel by Ascott, located on the Champs-Élysées in Paris.

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Reviews

In the many years of our cooperation, they have always been characterised by a cheerful, but professional, goal-oriented atmosphere. Whether in popular hotel chains in the luxury segment or the demanding individual hotel industry, with Mues-Tc, Viktiora and your team, we have been able to perform to the customer without restriction and deliver impeccable products.

With best regards Dipl.-Ing.
Hauke Brauer, General Manager P-Labor elektronik GmbH
Smart Mirror – a great product and top service from Mues-Tec.
We, the Fackelmann Group with the bathroom furniture brands Fackelmann, Lanzet and Badmobil, have been working successfully with Mues-Tec for years. This cooperation has already resulted in 2 very successful projects – one in the Lanzet product range (sanitaryware trade) and the other, under Fackelmann, an exclusive product for one of the largest DIY store chains in Germany.
The entire Mues-Tec team impressed us with their professional and committed service. From joint development to after-sales service, they were always there for us and took care of our concerns and questions with great care.
During the project phase, Mues-Tec proved that they have the technical know-how and experience to deliver Smart Mirror solutions of the highest standard. The quality of the products and the range of software solutions are really impressive. The Smart Mirrors complement our range perfectly and combine our bathroom mirrors with the latest technology.
Mues-Tec’s outstanding after-sales service deserves special mention. They permanently ensured that everything worked perfectly and were always available to us for any questions, even after the projects were completed.
Therefore, we can highly recommend Mues-Tec if you are looking for high quality Smart Mirror solutions. The professional team combined with very good development work and excellent after-sales service, makes them a reliable partner for any project. We are extremely happy with our decision to work with Mues-Tec and will definitely consider them again for future projects.
Thanks again to Ms Thur and Mues-Tec for the great cooperation!

With kind regards
Volker Skuras, Fackelmann GmbH + Co.KG
It gives me immense pleasure to partner Mues-Tec here in Dubai, UAE. Since our inception as an IT-ELV System Integrator in 2021, we have been part of Mues-Tec, and the support we get from Ms. Viktoria and the entire Mues-Tec Team is extremely professional and instant, as our hospitality clientele here in Dubai, expects this all the time.
I wish Mues-Tec a prosperous journey ahead. May we, together, win more and more laurels in this region.

Best wishes from
Renny Ninan, Director – Sales
Net Plus Information Technology Network Services Co.

All reviews

Smart Mirror Technology for the Future of Retail

Retail is becoming increasingly connected. Customers expect the convenience of digital technology while still valuing the experience of seeing, touching and discovering products in a physical environment.

Interactive Smart Mirrors bridge these two worlds.

By integrating displays, touch technology, cameras, sensors and software behind premium mirror glass, retailers can create digital experiences directly where customers interact with products.

How Smart Mirrors Help Brands?

Interactive mirrors offer a wide range of benefits for brands looking to improve their retail environment and customer interactions. By implementing smart mirrors in your brand’s stores, you’ll enjoy a host of benefits that can significantly improve your business performance and strengthen customer relationships.

Enhance Customer Engagement

Transform a passive mirror into an interactive touchpoint for products, services and branded content.

Create Personalized Experiences

Combine compatible AI applications, cameras and sensors to create experiences tailored to individual customers.

Introduce Virtual Experiences

Smart Mirror hardware can provide the platform for virtual try-on, beauty visualization and other computer-vision applications.

Connect Online & Offline

Integrate compatible applications and digital services to create a more connected customer journey.

Strengthen Brand Identity

Customize the mirror, interface and digital experience around your brand and retail environment.

Generate New Advertising Opportunities

Use integrated displays to communicate promotions, campaigns, product launches and branded content directly at the point of interaction.

Better Product Discovery

Give customers instant access to product details, specifications, recommendations, tutorials and branded content directly through the mirror. By providing relevant information at the point of interaction, Smart Mirrors can help customers explore products and make more informed purchasing decisions.

Connect Physical & Digital Retail

Bridge the gap between the in-store and online experience. Smart Mirrors can integrate with compatible e-commerce platforms, QR codes, customer applications and other digital services—creating a connected journey that can continue beyond the physical store.

Smart mirrors are more than just new gadgets – they are powerful tools that can improve your marketing strategy. By using interactive mirrors for brands, you’ll enhance customer experiences, increase sales, and gain valuable information about your target market. Don’t let your competition get ahead – use this new technology. Invest in smart mirrors now to prepare for the future of retail.

FAQ

What is an interactive Smart Mirror for retail?

An interactive Smart Mirror combines premium mirror glass with an integrated digital display, computing hardware and optional touchscreen, camera or sensor technology. It can be used to deliver product information, applications, entertainment and interactive customer experiences.

Can MUES-TEC Smart Mirrors support virtual try-on?

Yes. MUES-TEC can provide the hardware platform required for compatible virtual try-on and computer-vision applications, including displays, cameras, processing hardware and touchscreen technology. Software requirements are evaluated individually for each project.

Can the mirror be customized for our brand?

Yes. Mirror dimensions, finishes, frames, lighting, hardware and user interfaces can be customized to complement your brand and store concept.

Can we integrate our own software?

Yes. Our Android-based platforms can support compatible third-party and custom applications. Hardware and software requirements are reviewed during project development.

Can MUES-TEC support large retail rollouts?

Yes. We support projects from initial concept and prototype development through series production and international delivery.

Do you offer OEM and white-label solutions?

Yes. MUES-TEC develops customized and private-label Smart Mirror solutions for brands, manufacturers and technology partners.

With MUES-TEC by your side, you’ll always be one step ahead. We provide the optimal solution for your upcoming project and ensure an unparalleled after-sales experience.

Arrange a consultation with our project department today.